Sunday, June 03, 2007

Wow. Just... wow.

I don't have the official numbers. I heard a couple of different reports from different people before I left at midnight, but the total number of people at the Magic City Brewfest yesterday was somewhere near 5,000. It really blew away our expectations. I am so happy with how it went.

It wasn't without some problems. As I stated on the Brewfest website several weeks ago, this was the first event of its kind in Alabama, and none of us planning it had ever planned anything quite like it before. I know the number one problem was food. We didn't have enough of it, it wasn't arranged efficiently enough, and the lines were long. I've heard lots of comments, and believe me, we are going to do it better next year. More food vendors and more food tents; much shorter lines.

But considering this was our first attempt (with no practice runs) it went remarkably well. Just great. In spite of the long lines to get in the gate and the long lines for food, almost everyone I encountered was very satisfied and having a great time. The music was excellent. The beer selection was the best ever poured in one place in Alabama. And the crowd was huge, happy, and no one got out of control.

There were several folks I wanted to talk with but I was so busy I didn't really have time. Sorry about that. I never anticipated how busy I'd be on the day of the event.

A huge thank you goes out to everyone who attended, everyone who volunteered, and everyone who showed their support for us at the merchandise booth. We had 84 new members join FTH at our merchandise booth yesterday. And many thanks to the beer distributors and their suppliers who made the whole thing possible.

Get ready for MCBF 2008.

posted by Danner at 7:48 PM     permanent link     


14 Comments:
Anonymous Anonymous said...
It was a spectacular event and I appreciate the efforts of everyone who made it happen. I'll admit that I was a bit disappointed not to have been able to take advantage of my advance purchased tier two ticket but it was understandable given the turn-out. However, I do recall getting my wrist band and hearing one of the young ladies at the table tell another (in reference to tier two bands) "We can sell 30 more of these". Seems that there was a bit of a disconnect given that the food line was already hopelessly out of control even at that point. The crowd was great and I think everyone's behavior was far better than at many of the other large scale events in the area, alcohol available or not. It should go a long way in fighting the negative image the opposition would like to pin on beer enthusiasts. I'm already looking forward to next year. With a bit more education and a little luck, we could be sampling the good stuff when it rolls around!
June 03, 2007 10:02 PM  

Anonymous Anonymous said...
Thank-you! Great First Brewfest, Not an attempt, but rather an event to be proud of an build on for next year. I heard about the event on radio less than 18 hours before the gates opened. I let some serious beer lover friends in Georgia know as soon as I heard but they couldn't make it with no notice. They would have come for sure to support the Free the Hops effort especially since their hard work finally just recently came through. The hops didn't disapoint at Sloss and the food wasn't bad, I was lucky I got in line early. Music and the Historic back drop an unexspected plus. The early session also had a definite family presence. I travel out of state to brewfests any chance I get. but I must say Magic City's First lacked the High Gravity of some other Brewfests but when we get by that hurdle, look out. I will get the word out to all my beer loving friends and family for the next event. I would like to pass on acouple of observations to pass on to the organizers. I arrived early and did the Sloss Furnace walking tour. I checked back numerous times to attempt to buy my ticket. Each time I met numerous people attempting to do the same many looking for ticket to the later session or just curious and in need of some friendly information. The information was very late in arriving and unfortunately friendly never made it to the front gate! Please remember I wish nothing but the best for the event, but next year invest in a couple of good volunteers or paid information/ticket sales people to man the front gate. Personality, preferably like that of the Free the Hops volunteers I spoke with, should be a prerequisit for this simple but important detail. I was elated to see the crowds and hear of the overwhelming success, but I personally saw way to many potential attendees leave upset some flat out bitter, which should brutally be resevered for the Rouge booth. I feel bad for anyone who miss out on a great day at Sloss with the great crowd of Beer lovers and out right Hop Heads like me! Thanks again, Kevin
June 04, 2007 1:23 AM  

Anonymous Anonymous said...
This was my first brewfest that I have attended anywhere. I have to say that I had a really great time. Everyone was very friendly and I got to try a lot of beers that I have not tried before. I think next year the event should be advertised a little bit more though. However, for this year the crowd was just right in that it would have been to crowded if many more had showed up. I really loved the venue as well as all the free the hops volunteers. They were all very friendly and informative. I look forward to next year. Hopefully we will be able to have higher gravity beers here in Alabama if the laws will ever get changed. Thanks for all your efforts to get them changed.
June 04, 2007 10:18 AM  

Blogger Home Brew said...
Hey GREAT SHOW!!!! My wife and I went to the early session and arrived around 3:00. We were told we were the last folks that could by the food tickets. Though we never actually made it through the food lines, we were very impressed with the huge beer selection. I fully expected to see a bunch of the "usuals" at the show, but was most surprised to see the variety.
I hated to miss out on the "official" sampling glass.
On top of all the beer representatives I was also happy to see Kim and the Alabrew group too!
Great Job all around. we can't wait for next year.
June 04, 2007 2:41 PM  

Blogger Unknown said...
I think everyone would be in agreement, we should have one of these EVERY month during the summer!!! My friends and I had such a great time we all wished it would happen more often. Hats off to Leinenkugel's for the Sunset Wheat, I seriously think it was the best beer there! Honestly what a huge success could turn into an even bigger cultural beginning. Seriously though every month WOULD BE fantastic!!!
June 06, 2007 6:55 PM  

Anonymous Anonymous said...
My wife and I also attended the afternoon session and would agree with many of the previous comments, both positive and negative. We thoroughly enjoyed ourselves, but we did notice a few things that could stand a tweak for next year.

I think that one way of improving things would be to have a single ticket price for those who wish to taste the beer (say $20-25) and another, much reduced, price for designated drivers (say $5). Both categories should include access to whatever food is available.

The need to provide huge quantities of food, which can be difficult for vendors, could be minimized by giving each attendee a limited number of food tickets, which would have to be exchanged for whatever food items they wanted to try.

I'd also suggest scattering the food stations out around the site, so that everyone doesn't end up in a single big slow-moving line. That probably led to more food consumption, as people grabbed and ate things and just stayed in line for what was available next. With a number of separate food stations spread out among the beer tents, people would be more apt to eat only one or two things at a time before getting back to checking out the beers.

Please understand that the above comments are not meant as a criticism, but simply as constructive suggestions for the next fest. By any measure, this was a great first effort and everyone involved with putting it together deserves a round of applause. I'm not sure if I could do it every month, as a previous writer has suggested, but wouldn't it be nice to have one in the spring and another in the fall?
June 08, 2007 1:41 PM  

Anonymous Anonymous said...
Danner, it was great. Keep me in mind if you need volunteers for your next brewfest. Seriously.
June 11, 2007 9:05 PM  

Anonymous Anonymous said...
What fun! I can't wait until next year. Well done.
June 21, 2007 4:01 PM  

Anonymous Anonymous said...
This was alot of fun no doubt. Since i have moved back to Alabama almost 2 years ago i have missed the beer i came accustomed to drinking in other states. I believe this event will be better next year and i cannot wait. The food issue seems to gotten plenty of critism. One thing i would like to see is more kegs next time around and maybe a little bigger glass ;).
July 21, 2007 4:23 PM  

Anonymous Anonymous said...
Thanks for article!
August 17, 2007 3:23 PM  

Anonymous Anonymous said...
Thanks for interesting article.
August 18, 2007 1:40 AM  

Anonymous Anonymous said...
Ijust tried to join but couldent.
I only use a certain card on the web. Its a prepaid card, your pay pall thing wont take it. My wife and I would like to help, can I send you a chek.

martinbena@netzero.com
August 25, 2007 1:12 PM  

Anonymous Anonymous said...
Glad to read articles like this. Thanks to author!
August 28, 2007 9:07 AM  

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September 09, 2007 2:17 PM  

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